Tuned by Sam is a small piano tuning business based in Hobart, Tasmania. Sam wanted a logo developed to promote his business. I worked with Sam to explore further branding options for his business down the line - touching on how
a logomark is one aspect of his business as a whole.

Sam wanted his logomark to communicate professionalism in a simple, elegant, yet approachable way. We landed on the logo shown, which represents keys on a piano and a tuning fork within the negative space.

It has a modern look and feel, which increases the longevity of the mark within an older profession.