Each team has their own distinctive branding, which lends itself well to creating recognisable packaging for each of the individual team coins. The shapes and halftone vector were used to create cohesion between these and the main packaging components.

This product line was released through partnership with Australia Post outlets. 

This was the Royal Australian Mint’s second collaboration with AFL. The product line had a twenty-coin collection folder and tube, individual team coin wallets, and cartons for two different proof finish coins.

The abstract coloured shapes were used to represent the movement and high speed of a match. I wanted to focus on the story of how watching a match makes someone feel - high intensity and exciting - adding onto this the rich history of the sport. Using a halftone texture and commentary excerpts from matches helped tie this all together.